Exercise
#2: Marginal Analysis with Formula
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Solution Commentary
Manual Solution Marginal Analysis Set marginal revenue (MR) equal to marginal cost (MC) to find the optimal output level. 92=10*q q=9.2 Total Profit is computed as Total Revenue minus Total Cost. Total Revenue is price times quantity. Total Cost is fixed cost plus the sum of the marginal costs for each unit. To determine the optimal integer quantity according to the marginal analysis, we check the total profit for the integer values above and below the non-integer q. Total profit for q of 9 is $28. Total profit for q of 10 is $20. Thus, the marginal analysis shows that the optimal q is 9 with a corresponding profit of $28. Consider Fixed Costs One last check involves comparing the result from the marginal analysis with the fixed cost of producing nothing. The result of the marginal analysis is the optimal solution. The optimal q is 9 units. Total Profit for the optimal quantity is $28.
Excel Solution The Excel solution below implements a table to serve as a visual confirmation that the formula-based solution provided above is reasonable.
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Solution Commentary
Manual Solution Marginal Analysis The first derivative of the total cost function is the marginal cost function: MC = 4q Set marginal revenue (MR) equal to marginal cost (MC) to find the optimal output level. 66=4*q q=16.5 Total Profit is computed as Total Revenue minus Total Cost. Total Revenue is price times quantity. Total Cost is fixed cost plus the sum of the marginal costs for each unit. To determine the optimal integer quantity according to the marginal analysis, we check the total profit for the integer values above and below the non-integer q. Total profit for q of 16 is $520. Total profit for q of 17 is $520. Thus, the marginal analysis shows that the optimal q is 17 with a corresponding profit of $520. Consider Fixed Costs One last check involves comparing the result from the marginal analysis with the fixed cost of producing nothing. The result of the marginal analysis is the optimal solution. The optimal q is 17 units. Total Profit for the optimal quantity is $520.
Excel Solution The Excel solution below implements a table to serve as a visual confirmation that the formula-based solution provided above is reasonable.
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Solution Commentary
Manual Solution The equilibrium point is the point where the demand and supply curves intersect. Calculate the equilibrium point algebraically by setting D(p) = S(p) and solving for p. 270 - 15p = 42 + 15p 228 = 30p Solving for p and rounding to the nearest cent yields an equilibrium price of $7.60 Plug the value for p into either the supply or demand curve, solve, and round down to the nearest integer to obtain an equilibrium quantity of 156 Consumer surplus refers to the area of the triangle above the equilibrium price and below the demand curve. The vertical side of the triangle is the distance between the equilibrium price and the p-intercept, which is the demand curve price at a quantity of zero. The horizontal side of the triangle is the equilibrium quantity. The consumer surplus is thus [(18 - 7.6)*156]/2 = $811.20.
Excel Solution No Excel solution provided. The solution is based on simple arithmetic. |
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